ep21 never give upRay Kroc was 52 years old when he finally found his footing and made his mark in the world.

Before his success, he drove ambulances, sold paper cups, played in a jazz band, and worked in various capacities of the restaurant industry.

One day while working as a multi-mixer salesman he met the McDonald brothers in Southern California. Impressed by their operation, he negotiated a position in their company, then went on to buy the entire operation 5 years later. He pushed to ensure quality control, and in so doing, revolutionized the fast food industry.

Ray’s journey was not easy. He struggled with menial jobs, had to dig himself out of deep debt, and persevered through many trials including divorce, overcoming major health issues, and working through difficult business deals. But his perseverance paid off and by the time he died in 1984 at age 81, his restaurant chain was valued at $8 billion, and Ray Kroc was personally worth over $500 million.

He pressed on, and his success and legacy are testaments to his persistence.

Ray Kroc is a testament to the belief that if you want success in any arena,
you must persist.

You can’t rest on your education, reputation or luck. You can’t count on anyone else to accomplish your goals for you. The only thing that will get you across the finish line is your ability to put one foot in front of the other, keep going, and move through the obstacles with your eyes on the goal. In so doing, you will discover hidden opportunities, earn the esteem of others, and most importantly, develop the personal resolve to stand strong in the face of any obstacle or opposition.

No matter what you’re working on or which goals you’re chasing, KEEP GOING. Nothing in the world can take the place of persistence.

How will you make your mark today?
How will YOU persist?

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